Privacy Policy
Last updated: August 3, 2026
Thank you for visiting Shop The Backroom. We are a trusted Australian retail store offering a wide range of products, operated by Bold Australian Botanicals.
The owners of Shop The Backroom, including its subsidiaries, related entities, and affiliates (referred to as “Shop The Backroom,” “we,” “us,” or “our”), value your privacy and are committed to complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles under that Act. We also adhere to all applicable state health legislation governing the privacy and protection of health records.
Shop The Backroom Privacy Policy
Our store is powered by Shopify, which enables us to provide ecommerce services to you. If there is any conflict between this Privacy Policy and our Terms of Service, this Privacy Policy applies in relation to personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
By using our Services, you acknowledge that you have read and understood this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
The kinds of personal information we collect and hold will depend upon the reasons for, or circumstance of, its collection. It may include, amongst other things:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
- Account information including your username, password, security questions, preferences and settings.
- Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
- Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
We do not intentionally collect sensitive information such as health data, biometric data, or government identifiers unless required by law or explicitly provided by you.
We do not collect or track your personal information without your consent unless it is necessary to deliver the products and services you request or to better meet your needs.
If you choose not to provide the personal information we ask for, it may limit our ability to supply you with certain products or services.
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
- Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
Collection of Other Information
Our websites may include links to external sites. Please note that this Privacy Policy only applies to websites operated by us and does not cover third-party websites. We recommend reviewing the privacy policies of any external sites you visit that collect your personal information.
We also use cookies and similar technologies across our websites and digital applications. These tools are commonly used across the industry and help us understand how our websites are used, assess the performance of our advertising, and improve overall functionality and user experience. They also assist us in generating usage statistics and enhancing the services we provide.
If you do not wish to accept cookies, you can modify your browser settings to block or alert you when cookies are being used. However, disabling cookies may impact the performance and functionality of our websites.
When you interact with our website, social media pages, or other online platforms, we may collect non-identifiable data about your browsing behaviour. This information does not personally identify you.
What are cookies?
When you access our site, cookies and similar technologies may automatically collect certain types of information, including but not limited to:
- technical data such as your IP address, login details, browser type and version, device ID, location and time zone, browser plug-ins, operating system, page load times, and error reports
- information about how you arrived at and navigated our site, including referring and exit pages, and products or pages you viewed or searched for
- details about your interaction with pages, such as time spent on pages, scrolling activity, clicks, mouse movements, and navigation patterns
A cookie is a small data file that is stored on your browser when you visit a website. It may contain various types of information.
We use cookies and similar automated technologies to support the smooth operation of our website. These help with functions such as improving site performance, analysing traffic, enhancing security, and preventing fraudulent activity. Cookies may also allow the site to remember you on future visits and provide content or advertising that better matches your interests and preferences. Cookies themselves do not harm or reduce the security of your device or browsing experience.
In this policy, the term “cookies” refers to cookies as well as other similar technologies such as web beacons. Please note that disabling certain types of cookies may affect how well our website functions.
Managing Cookies
If you prefer not to accept cookies, you can adjust your browser settings to notify you when cookies are being used or to block them entirely.
You may also delete cookies that have already been stored on your device. In some cases, you can opt out of specific tracking technologies by visiting: https://tools.google.com/dlpage/gaoptout/
Your browser’s help section will usually provide instructions on how to manage these settings.
You can also find general guidance on managing cookies at www.aboutcookies.org, which provides information on how to control or remove cookies across different browsers.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
- Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
- Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
- Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
- Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
- Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
We may disclose your personal information to third parties only where it is reasonably necessary for our business operations, to provide our services, or as otherwise permitted or required by law.
Service providers
We may share personal information with trusted service providers who assist us in operating and improving our business. This may include, for example:
- order fulfilment, delivery services, and shipment tracking communications (email or SMS)
- payment processing and transaction support
- IT systems management, cloud storage, and data hosting
- customer support services
- marketing and communications services, including sending promotional material
- market research and analytics services
- analysis of anonymised customer data
Where we share information with service providers, we only provide the minimum information required for them to perform their services. They are not permitted to use your personal information for their own marketing purposes and are required to handle your data in accordance with privacy obligations that are at least equivalent to our own.
Marketing and advertising partners
We may disclose personal information to marketing partners and advertising providers to help us deliver relevant promotions and improve our marketing efforts.
This may include personalised advertising based on your activity across our website and other online platforms. In some cases, this involves collaboration with third-party services that help us tailor marketing content.
Depending on your location, you may have the right to opt out of the sharing of your information for targeted advertising purposes.
Group companies and affiliates
We may share your personal information with our related entities, affiliates, or companies within our corporate group where necessary for operational or administrative purposes.
When disclosure is directed or consented by you
We may disclose your information when you request, direct, or consent to such disclosure. This may include situations such as arranging delivery services or using social media integrations or login features.
Business transfers
Your personal information may be disclosed in connection with a business transaction, such as a sale, merger, restructuring, or transfer of assets. In such cases, your information may be provided to a prospective or actual purchaser as part of that process.
Legal and compliance reasons
We may also disclose personal information where required or authorised by law, or where necessary to:
- comply with legal obligations, subpoenas, warrants, or court orders
- enforce our terms, policies, or agreements
- protect the rights, property, or safety of our business, customers, or others
- prevent fraud, conduct identity or age verification, and manage risk
Third-party websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.
Cross-border disclosure
Some of the third-party service providers we engage may be located outside of Australia. Where this occurs, we take reasonable steps to ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable privacy laws and agreements.
Disclosure as required by Law
We will only disclose your Personal Information to persons or authorities who are authorised by law to receive your Personal Information or by authority given by you or your estate or pursuant to the terms of this policy.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.
How Do We Protect Personal Information
The security of your personal information is very important to us. We take reasonable and appropriate steps to protect it from misuse, interference, loss, and unauthorised access, modification, or disclosure. These safeguards include physical, electronic, and administrative security measures.
Personal electronic information provided to Shop The Backroom may be stored on secure servers located in Australia, or with trusted service providers, in accordance with applicable laws and industry best practices. Any physical records containing personal information may be stored in secure areas with restricted access.
When sharing your personal information with third parties for the purpose of fulfilling orders or providing services you have requested, we take reasonable steps to ensure that your information remains protected throughout the process.
We do not sell personal information to third parties.
While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security of information transmitted to us online, and any such transmission is done at your own risk.
Shop The Backroom is not responsible for the privacy practices or content of external websites linked from our site, or websites that link to us. Our Privacy Policy applies only to websites and services operated by us and does not extend to third-party sites, which may operate under their own privacy policies.
Children’s Data
Our Services are intended for use by individuals who are 16 years of age or older. We do not knowingly collect personal information from children under the age of 16 in Australia.
If we become aware that we have inadvertently collected personal information from a child under 16, we will take reasonable steps to delete that information as soon as practicable. If you are a parent or guardian and believe that your child has provided us with personal information, you may contact us using the details provided below to request its removal.
To the best of our knowledge, and in accordance with applicable Australian privacy laws, we do not sell or share personal information of individuals under 16 years of age for marketing or advertising purposes.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@shopthebackroom.com.au
Shop The Backroom Support Centre
Complaints received will be taken seriously and the outcome will be relayed to you in a timely manner. If you are not satisfied with the outcome, you may contact the Office of the Australian Information Commissioner at enquiries@oaic.gov.au or on 1300 363 992.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.